One often-quoted reason not to like soccer is lack of scoring. I'm ambivalent about that, too. It drove me nuts when the National Hockey League had so many 1-0 and 2-1 games in the early 2000s, and apparently I wasn't the only person put off by it; the league made changes to increase scoring. Nor do I like low-scoring basketball games, many of which I had to write about when I was sports editor of the Tech student newspaper (Tech was talent-challenged at the time). On the other hand, I have never objected to a low-scoring American football game or baseball game. I can't explain the inconsistency.
Actor and comedian Jason Alexander summed it up nicely in a tweet this week: "I want to care about the World Cup. I really do. Great athletes. Great game. I feel so inadequate."